The Wall Street Journal — 7/30/2007

July 30, 2007

Grants Kick-Start Resort’s Energy Project

How a small ski-resort operator financed a windmill with government grants.
— Accompanying video no longer accessible.

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The Wall Street Journal — 7/7/2007

July 7, 2007

Marketing Videos Become a Hit in Their Own Right

How a small blender maker hit it big with “Will It Blend?”


The Wall Street Journal — 7/2/2007

July 2, 2007

Building a Brand Around a Personality

A Q&A interview with Wally Amos, who founded, and then lost, Famous Amos cookies.